Etsy Tutorials 2018  How an Etsy Shop Video Can Boost Your Sales

Etsy Tutorials 2018 How an Etsy Shop Video Can Boost Your Sales



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In Todays Etsy Tutorial we are joined by Gord Isman and he explains the benefit of videos, specifically how a Etsy shop video can boost your sales and engage with your customers
Many Etsy shop owners dont even know we can have etsy shop videos but it really is such a powerful tool to really introduce yourself to your potential customers and really help them get to know you and your process
And how much nicer is it to buy from someone you feel you know, you understand their process and have seen their items
Thank you so much for joining me. Please remember and come back every
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If you would like to commission your very own sculpture of your pet

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do you want to boost your sales by standing out on eetzi in 2018 in today's eetzi tutorial we're going to talk about a feature on etsy that most people are not using that can really help you connect with your audience in a new way and boost your sales this feature is your Etsy shop video today I have with me my youtube friend Gord Iseman he is an expert in creating and editing videos for marketing he's inspired me to constantly improve my video game with his vast collection of video editing videos on his YouTube channel which are linked to appear he even actually talked me into making my shop video for eetzi thank you so much for being with us Gord over to you hi Pam thanks for that nice introduction do you know how to stand out on Etsy from the competition do you know that most people aren't even aware of the power of video to help them make a difference in their shop and be successful today we're gonna take a deeper dive into the technique and style of producing a SHOP video for your about page first let's start by sharing a quote from Animoto Anna Moto's annual report on the state of social video marketing found that not only are 85% of viewers watching social video via mobile devices but also 64% of consumers made an informed purchase after watching branded social videos what kind of video content were consumers most likely to like and share behind the scenes of videos funny videos educational videos and emotional videos so today we're gonna do something special we're gonna take a deep dive look at the video that Pam has put together for her shop about page and we're gonna first play it for you and then we're gonna have a little analysis of it after we look at it hang in there what is he a magic trick I can turn this into this hi I'm Tom Duffy of Benwick fuzzy looks and I can create a sculpture of your pet just from a photograph or two I've been creating needle felted sculptures for nearly a decade from my home in the West of Scotland with my two dogs me and been mcfuzz he likes needle felting is the process of sculpting fleece or other natural fibers into a 3d shape using a special barbed needle felting needle the needle mats the fibers over one another so they lock and start to form the solid shape the shape of the piece is created by the angle and pressure of the needle and these sculptures can take many hours if not days to click create and as no pattern is used each one is truly a one-of-a-kind piece there can never be another one identical to the piece that I make for you I love seeing all your gorgeous pets and getting to know them over the course of a week or two while I'm creating your sculpture for you if you're interested in learning more or perhaps even commissioning your own piece then please feel free to have a look around my shop highlight anything that catches your eye and pop over to Ben like fuzzy logs on Facebook to see what I'm up to next thank you so much for watching and I look forward to working with you soon now that you've seen Pam's video you can see that a SHOP video can help you share the story of your business with your Etsy community the video can highlight what you can do and can create more confidence with potential buyers now we're going to take a closer look at Pam's video a section at a time so that we can appreciate the components or elements that that go into making your shop video what is he a magic trick I can turn this into this hi I'm Tom Duffy of Benwick fuzzy looks and I can create a sculpture of your pet just from a photograph or two I've been creating needle felted sculptures for nearly a decade so as we can see in the start of Pam's a video she starts out right away with kind of a hook almost like a magic trick to to entertain you to introduce herself and to to show the creations that that she does and then she started to go on to show pictures of the inspiration of of her business so you see we're getting the ability to connect to Pam and at a deep level right away just as she gets going into the video my home in the West of Scotland with my two dogs Mia and Ben mcfuzz he likes needle felting is the process of Scotto in that next piece you can see Pam gave you a little history about how long she's been in the business and what she doing in and then again showed her her own pet which you know helps you get close to learn more about Pam and the name of her store is the name of her pet so you know now people are getting to have another whole perception of Pam and and and her inspiration for creating opening fleece or other natural fibers into a 3d shape using a special barbed needle felting needle the needle mats the fibers over one another so they look and start to form the solid shape the shape now what's very fascinating here is Pam has gone to the level of doing some form of time-lapse recording with her video and it's a very cool technique because it lets you appreciate her going through the process of actually crafting and creating one of these amazing unique creations at a fast speed while she's you know giving you a dialogue so it's kind of cool for you to connect and you can see her the quality of her work by comparing to the photograph and you can see what she's developing and you see there's a whole process involved as as she goes through to to make each creation but the piece is created by the angle and pressure of the needle and these sculptures can take many hours if not days to click create and as no pattern is used each one is truly a one-of-a-kind piece so you see how now you get to see an end product compared to a photograph and Pam has an amazing skill obviously to to create a you know a three-dimensional replication from a photograph and this really you know will excite people when they see you know the beauty of it so you know a video is much more than a picture because as it's moving and she's holding it you can see the proportion of it and the size and and and you know just get a whole different feel for the quality of her creations and how unique they are there can never be another one identical to the piece that I make for you I love seeing all your gorgeous pets and getting to know them over the course of a week or two while I'm creating your sculpture and this is is even more fascinating because Pam is showing you some finished products now done for multiple owners and you can see how how accurate and an interesting she manages to make her creations in relationship to the photographs and so that would give me as a consumer purchaser the comfort and knowing that she's going to create something really interesting if you're interested in learning more or perhaps even commissioning your own piece then please feel free to have a look around my shop hi anything that catches your eye and pop over to Ben Mike fuzzy looks on Facebook to see what I'm up to next thank you next Pam gave you a walk through her homepage of her store and started to show you some of the different little ads for the different products that she has and and that you can easily choose something to come and Commission her to do the work so now you got a feel to walk through her store see a little bit of information on the pricing and then she also mentioned where you can go find for else where to go see her community so you know you can say so much and like you know the length of the whole video is just a minute and 10 seconds and pam has so much information in here you get a nice connection sort of like at an emotional level and look at how she's smiling right here and you get to know the artist I mean it's very powerful video can have a great impact on your ability to grow more business and everyone should consider one so much for watching and I look forward to working with you soon there we go so as you can see now that you've seen the video we walk through all the individual components in their elements that made up the video you can see that Pam went through a cycle where she like introduced introduced herself showed us what she does she told us a bit about the history of the shop where she's based how she got inspired to come up with the shop and do what she's doing in doing the needle felting and then in addition she went through elements that showed us the process she showed us how she takes the raw materials how she works them you got to see a three-dimensional product that she was making and you know it's just so cool that she was able to walk through the whole process and show you kind of like you know how she goes from raw material to finished product and I think that's just a great way to show off what what you do to show your to make your customers appreciate what goes into making your product so the key thing to appreciate here is that shop video that the video to go on your about page can help you share the story of your business with others in the Etsy community the video can help to highlight what you do and can create more confidence with your potential buyers and after all you want to be able to have them come enjoy your product and learn about you and be happy to press that Buy button so Pam that's a wrap back to you thank you so much for that Gord so I hope that's inspired you of the benefit of having your own short video to connect with your customer and hopefully boost your sales like never before and if you're interested now about learning bit more about getting started with video editing click on the logo to subscribe to Gord click on my wee face to subscribe to me and check out this video of gourds thank you so much for joining us come back every Monday for me and head over to Gord and check out his channel as well

8 thoughts on “Etsy Tutorials 2018 How an Etsy Shop Video Can Boost Your Sales

  1. Pam, it was a real treat to work with you to make this video about how to make an Etsy Shop "About" video. Keep up the great work and tips you provide as a service to so many. I totally love your creations!

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